BARC Week 21: Lizol leads BARC’s Top 10 Brands
Meanwhile Hindustan Lever continued to lead BARC's Top 10 Advertisers with 1,57,598 insertions
Published - Jun 1, 2018 8:54 AM Updated: Jun 1, 2018 8:54 AM
Lizol climbed back to its top spot with 17,227 insertions while previous week’s topper Vimal Elaichi Pan Masala slipped to second spot in BARC’s Top 10 Brands for Week 21 (May 19-25, 2018) with 17,212 insertions.
Harpic 10X, Santoor Sandal and Turmeric and Dettol Cool Soap entered the category after a hiatus in the third, fourth and fifth spots with 11,143, 10,797 and 10,129 insertions respectively.
Asian Paints Tractor slipped to the sixth position with 9997 insertions while Honda CB Shine moved up to seventh spot with 9061 insertions.
Trivago and Glucon D slipped to the eighth and ninth spot with 8945 and 8436 insertions respectively. Colgate Dental Cream entered the category at tenth spot with 8162 insertions.
In the same week in BARC's Top 10 Advertisers, FMCG brand Hindustan Lever continued to lead with 1,57,598 insertions while Reckitt Benckiser retained its second position with 1,02,971 insertions.
ITC Ltd, Cadbury India and Brooke Bond Lipton India retained their third, fourth and fifth positions with 36,968, 33,355 and 23,924 insertions respectively.
Wipro improved its position to sixth spot with 23,218 insertions. Colgate Palmolive India retained its seventh spot with 22,195 insertions.
Godrej Consumer Products moved up to the eighth spot with 19,548 insertions.
SBS Biotech and Heinz slipped to ninth and tenth spot with 18,980 and 17,505 insertions respectively.
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