Music Inc. 2019: ‘Apna time aayega nahin, aa gaya hai’

At Music Inc. 2019, Bboy Instructor Vikram, DJ Tommy Sandhu, Rapper Brodha V and DNH Artists founder Ankit Khanna spoke about building a sustainable hip-hop ecosystem in India 

Music Inc

On the second day of Music Inc., and exchange4media’s music business conference in Mumbai, artists from the hip-hop fraternity came together to share insights on how the genre needs to be more inclusive in India. 


The panel included Vikram, B Boy Instructor, Dharavi Dream Project; Ankit Khanna, founder of DNH Artists and AK Projekts; Tommy Sandhu, British DJ, producer and television presenter; and hip-hop artist Brodha V. 
Varsha Patra, CO Founder, Home Grown, who moderated the session, spoke about how the hip-hop ecosystem in India has evolved in 2019 and how it is only going to get better. She added that the industry in India is aiming to make hip-hop culture inclusive and diverse by breaking cultural and linguistic barriers. 


Sandhu, who has been instrumental in bringing an artist like Divine to the forefront, said, “Meri Gully Mein was loved by people in the United Kingdom and all over the place. This is how (Indian) hip-hop came to light in the Indian diaspora.” 
Brodha V spoke about his journey which was full of struggles. He said that most often artists belonging to the hip-hop genre in India are not acknowledged and the fraternity has been struggling. 


Khanna began his address by saying, “Apna time aayega nahin aagaya hai.” “We have been working with three labels which are building hip-hop culture in India with a vision to nurturing stars and helping them to come forward. What is important is the recognition and respect for artists from the hip-hop genre,” he said.


Khanna added that they have plans to pump money into a project called ‘Kalamkar’ to ensure a sustained campaign where artists will not have to perform for free. Vikram shared how the movie ‘Gully Boy’ has helped talented people come out of the shadows. He said it is important that recognized artists like Divine help music lovers understand what hip-hop has in store for India. 


Speaking about his struggles, Vikram said, “It has been a challenging journey to become a Bboyer, I used to sell milk at night and practice on the streets. The family pressure and their hostile attitude towards the dance form made the journey difficult.”


Nonetheless, with the help of the Dharavi Project Vikram and his team managed to get the space for performing.

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