ALTBalaji app to be available on LG TV sets

With this tie-up, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives

e4m by exchange4media Staff
Updated: Jun 13, 2019 3:07 PM
Alt Balaji

OTT platform ALTBalaji has announced its strategic distribution partnership with LG Electronics. The app will be available on LG Television sets with WebOS version 3.0 and above.

As part of the association, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives. With over 20 million subscribers as of Q4 FY19, and 39 Original and growing, ALTBalaji has one of the largest original exclusive libraries and is one of India’s favourite destinations online for truly engaging content.

Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms said: “ALTBalaji has seen a steady increase in viewership on Smart TVs for our original drama shows, our consumers start sampling the shows on their mobile phone and eventually want to experience the show on their large screens.  We, at ALTBalaji, have partnered with technology giant LG Electronics to enable our app to sit on their LG WebOS platform. This allows the users to discover the service easily and have a smooth user experience while watching the content in HD. It is exciting to associate with LG, a brand that has truly mastered the art of providing immersive viewing experiences to its customers with their latest technology enabled smart TVs.”

Shows like ‘Apharan,’ ‘Home’ ‘The Test Case’, ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’ have been huge hits with the audience that watches Indian shows across the globe. Consumers can enjoy these shows in High Definition resolution along with friends and family, without having to download it separately or buying another device to sideload the app on big screen LG Smart TVs.

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