ABP News-Pitch BrandTalk: Arjun Ranga to speak today on post-lockdown consumer trends
Ranga, MD of Cycle Pure Agarbathies, will discuss ‘Keeping the Faith Alive Amidst COVID-19’ with Dr Annurag Batra, Chairman & Editor-in-chief, e4m & BW BusinessWorld
COVID-19 and the resulting lockdown has impacted the economy severely. It not only divided the market into essential and non-essential categories but also altered consumer behaviour forever. To know what’s the way forward for brands, join Arjun Ranga, MD, Cycle Pure Agarbathies & Managing Partner, N. Ranga Rao & Sons in conversation with Dr Annurag Batra - Chairman & Editor in chief, exchange4media & BW BusinessWorld, for the ABP News Pitch BrandTalk webinar ‘Keeping The Faith Alive Amidst Covid-19’.
The discussion will be centred on changes in consumer behaviour, and expected trends in the FMCG sector, post-lockdown. Ranga will discuss the impact of COVID-19 on the retail industry, and working in the "new normal." He will also map out the landscape of marketing post lockdown and tell things that brands can do to stay relevant.
With the pace of change being a major source of disruption in itself, Ranga will also talk about the role of leadership is being re-defined in the current scenario.
The discussion is scheduled for Wednesday, May 20, 2020, from 3:00 pm to 4:00 pm.
To join the talk, please click on the below link to register.
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