TVS StaR City+ launches #DhoniAnthem for IPL 2020

The brand has been associated with the cricketer for the past 15 years

e4m by exchange4media Staff
Updated: Sep 21, 2020 5:21 PM

TVS StaR City+, which has been associated with MS Dhoni through brand ambassadorship for the past 15 years, has released an anthem for the cricketer.

"The nation’s beloved cricketing ‘StaR’ is back on the playing field after 14 months and the entire country is keen to see the legend in the field. This is his first appearance post his retirement from international cricket. We wanted to make it special for MSD & his fans worldwide and that’s how the thought of creating an anthem emerged," the company said.

"TVS StaR City+ | #DhoniAnthem is a testament that Thala fever is real, that it supersedes love for a team or a cricketing format. It has been created for the fans of MSD who have waited long to see their captain in action, and been eager to cheer him on. Join us in cheering for Dhoni once more!," it added further.

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