Zee Marathi brings fresh filmed-at-home content

The new content includes Ved Bhavishya, Home Minister and Gharat Basle Saare

e4m by exchange4media Staff
Published: Jun 9, 2020 5:27 PM  | 3 min read
Zee Marathi

Zee Marathi has come up with ‘Mission Begin Again’ and is geared up with a robust action plan for its audiences.

Even as shooting is yet to resume, Zee Marathi has launched fresh and engaging content, completely filmed from home, staying true to its promise of providing quality entertainment in all situations. Viewers can catch three new shows in the first wave of launches that reflect positivity, familiarity and optimism.

Giving every morning a positive start and addressing the current uncertainties is Ved Bhavishya, a spiritual show hosted by astrologer Bhagre Guruji.

Making its return is cult show Home Minister, in a new virtual format. Continuing its 15-year legacy, the show will entertain and celebrate homemakers across Maharashtra.

The channel has also launched Gharat Basle Saare – a comedy show hosted by the renowned ventriloquist and puppeteer Ramdas Padhye and his ensemble of puppets, adding some much-needed levity to family time every evening.

Viewers of Zee Marathi will also be able to explore the taste palettes of different regions in Maharashtra with the upcoming show Mast Maharashtra.

Zee Marathi will also launch a series of 1-minute episodes of all its pre-lockdown Prime time fiction shows across its social media assets, reuniting audiences with their beloved characters.

These episodes aim to drive curiosity amongst the viewers, who are waiting for their regular favourites to start gracing the small screen again.

In its second wave of launches, Zee Marathi’s upcoming original content promises to add more flavour to viewers’ evening prime time. In these extraordinary times, Zee Marathi has stayed true to its promise of not only keeping its viewers entertained and engaged, but also supporting various businesses fight the impact of the virus. Zee Marathi will be organising a first of its kind webinar series featuring business leaders across various segments. It will showcase the steps taken by businesses to ensure customer safety.

Reiterating this commitment, Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Ltd. says, “In these changing times, what stays constant is Zee Marathi’s commitment to creating avenues that will deliver maximum value for all stakeholders, viewers and businesses alike. As Maharashtra starts Mission Begin Again, we at Zee Marathi would like to extend complete support in restarting the economic journey. This is a battle that can only be won by standing united and to that extent, we are ready with our best work to lead the way forward.”

Nilesh Mayekar, Business Head, Zee Marathi says, “Bringing a smile to our dear audiences during tough times is the earnest effort and focus of the team. With this aim, we are not only ideating on newer ways to connect with our audiences but also working on existing shows and the future line up, to ensure that the bond is stronger than ever, when we come back.”

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