XOLO inks regional marketing partnership deal with Liverpool FC

With this partnership, XOLO becomes the official mobile handset partner for Liverpool FC across the Indian Sub-continent until May 2016

by exchange4media Staff
Published - Jan 7, 2014 10:32 AM Updated: Jan 7, 2014 10:32 AM
XOLO inks regional marketing partnership deal with Liverpool FC

Smart mobile devices brand XOLO has announced a three-season exclusive partnership with Liverpool Football Club to become the official regional marketing partner for India, Sri Lanka, Nepal and Bangladesh. With this partnership, XOLO becomes the official mobile handset partner for Liverpool FC across the Indian Sub-continent until May 2016.

With the growing popularity of football in the region, the partnership with Liverpool FC signifies the company’s long-term intent to promote football across the Sub-continent as it deepens engagement with younger, new-age consumers. The partnership makes XOLO the first Indian mobile handset brand to associate with football.

Since its inception XOLO has forged industry-leading partnerships, including Intel, NVIDIA and Qualcomm, among others, in order to provide differentiated technology to the new-age, discerning consumers.

Commenting on the strategy behind XOLO’s partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director, Lava International said, “India, today, is one of the world’s fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. XOLO has always stayed true to our brand promise of delivering ‘the next level’ in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences.”

XOLO will offer its users in India rich content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet various Liverpool FC players and legends. Some lucky fans, customers and business partners will also get the opportunity to witness live matches at Anfield, the team’s home-ground. XOLO will work with Liverpool FC supporters and fan clubs in India to engage with a variety of football leagues, coaching camps and tournaments, bringing the Club closer to fans in India.

“Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India,” said Sunil Raina, Business Head, XOLO. “We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India,” he added.

Billy Hogan, Chief Commercial Officer, Liverpool FC added here, “We are delighted to announce our very first regional marketing partnership in India with XOLO. Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their Club is right on their doorstep.” 

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