Vserv energises Indian mobile app development ecosystem

The mobile ad network has announces cash prize of Rs 1 lakh for Hackathon session at AppFest 2012, Hyderabad

by exchange4media Staff
Published - Dec 17, 2012 6:25 PM Updated: Dec 17, 2012 6:25 PM
Vserv energises Indian mobile app development ecosystem

Vserv.mobi, a leading global mobile ad network, reiterated its commitment to energise the developer ecosystem by announcing a cash prize of Rs 100,000 for the winner of the Hackathon session at India’s first IAMAI AppFest event, held on December 13-15, 2012. Representing one of the tracks for AppFest 2012, Hackathon is a team based coding marathon running over 24 hours to create an app based on a specific idea.

Commenting on the event, Binay Tiwari, Head - Global Marketing, Vserv.mobi said, “Vserv is committed to pushing forward the mobile Internet ecosystem by enabling powerful monetisation for app developers. With our AppFest Hackathon cash prize initiative, we want to bring together the app developer community in India and encourage their efforts to trigger the next round of innovation. Over the next year we will further expand this initiative to our other global geographies.”

A Gartner report suggests that the Indian mobile apps market is pegged at nearly Rs 750 crore ($150 million) with a steady growth in downloads across various platforms. Other reports suggest that India has the third largest base of developers in the world, after the US and China. In this context, the mobile developer community needs to follow ingenious monetization strategies that are based on the realities of Indian app consumption patterns to drive greater downloads.

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