VML Qais appointed for the global business of handling INSEAD's digital platforms

VML Qais is tasked with the entire site restructure, enhancing the user experience, creative concepts and design, development and integration of technology and SEO

e4m by exchange4media Staff
Updated: Jun 6, 2014 8:36 AM
VML Qais appointed for the global business of handling INSEAD's digital platforms

VML Qais has been appointed to the global business of handling INSEAD’s digital platforms.

VML Qais is tasked with the entire site restructure, enhancing the user experience, creative concepts and design, development and integration of technology and SEO.

With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. Its 146 renowned Faculty members from 34 countries inspire more than 1,300 degree participants annually in MBA, Executive MBA, Specialised Master’s degrees (Master in Finance, Executive Master in Consulting and Coaching for Change) and PhD programmes. In addition, more than 12,000 executives participate in INSEAD’s Executive Education programmes each year.

“It’s imperative that our international community can connect seamlessly and according to their specific needs. In appointing VML Qais, INSEAD’s objective is not just to update the site, but to provide an online experience that is truly representative of us as The Business School for the World,” explained Axel Tagliavini, Director, Digital Communications of INSEAD.

Added Tripti Lochan, CEO of VML Qais, “Our aim is to essentially provide INSEAD’s global online audience, students, prospects and partners, with an experience that is not only seamless and connected but one that will enable customisation tailored towards the individual needs of thousands of users all over the world.”

 

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