Star Maa hits the 1000+ GRP mark - a first for any Telugu channel in the last decade

With new launches in fiction offerings in the last few weeks, Star Maa has consolidated the viewership with 40% share in prime-time

by exchange4media Staff
Published - Oct 17, 2018 8:19 PM Updated: Oct 17, 2018 8:19 PM
StarMaa

Star Maa, in its journey to be the most loved destination for Telugu entertainment, has clocked 256 TVM (1001 GPRs), a first for any Telugu channel in the last decade.

Star Maa has consistently been leading the market but has recorded an unprecedented leadership with 44% over its closest competitor. The most-watched reality show, Bigg Boss in its season 2 grand finale delivered 14.7 TVR, the highest for any Bigg Boss season ever.

The new launch of yet another interesting reality show, Pellichoopulu with 12.2 TVR created a blockbuster week for Star Maa.

With new launches in fiction offerings in the last few weeks, Star Maa has consolidated the viewership with 40% share in prime-time from 6:00 - 9:30 p.m Monday - Friday

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