Star Gold launches on Virgin Media

Star Gold is launched on Virgin Media as part of Star Network UK’s ‘Asian Mela’ offering

e4m by exchange4media Staff
Updated: Dec 18, 2012 6:27 PM
Star Gold launches on Virgin Media

Yeshpal Sharma Sr. Vice President STAR UK & Europe has announced the launch of Star Gold on Virgin Media as part of its ‘Asian Mela’ offering.

Sharma stated, “With the launch of Star Gold on Virgin Media - the UK’s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers.”

Star Network channels available on Virgin Media’s ‘Asian Mela’ bundle now include Star Plus, Star Life Ok and Star Gold.

Star Gold is the Star Network’s dedicated 24-hour premium Bollywood movie channel, 100 per cent subtitled in English. It boasts one of the largest Bollywood movie libraries in the world. Star Plus and Star Life Ok are 24-hour premium Hindi General Entertainment channels, with English subtitles.

Emma Jones, Director of Content Acquisition at Virgin Media said, “Star Gold is a fantastic addition to our Asian Mela bundle. This is great news for customers with access to even more Bollywood entertainment; Virgin Media is the TV destination to enjoy the best movies around.” 

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