Sony MAX roles out 'No Talkies,' dumb charade competition for media agencies

The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru

by exchange4media Staff
Published - Aug 22, 2014 3:19 PM Updated: Aug 22, 2014 3:19 PM
Sony MAX roles out 'No Talkies,' dumb charade competition for media agencies

Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi movies and special events channel SONY MAX, ‘No talkies’ is a nation level dumb charades competition exclusively organized for media agencies. The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru.

Through its annual property ‘No Talkies’, MAX provides a unique engaging platform for media agencies to have fun – ‘Bollywood’ style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other.  Dumb charades essentially being a very interactive and entertaining game, brings together media agencies from different cities under one roof enabling them to get know one another in a fun and informal setting. The channel which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, MAX will be pulling out all stops to amplify noise around this event.

Commenting on the channel’s initiative Vaishali Sharma, VP Marketing, MAX says, “With all of us harbouring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies. After all, who doesn’t love a game of Dumb Charades?”

Online registrations for the event will begin from 19th August onwards and a total of three participants can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bangalore on 3rd September, followed by Delhi on 5th September andMumbai on 12th September. The finale scheduled on 19th September in Mumbai will have a Bollywood theme.
 

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