SapientNitro hires Andy Greenaway as Executive Creative Director for APAC

The appointment further positions SapientNitro to capitalise on the growth opportunities of the rapidly expanding market. Greenaway joins from Feb 2013

by exchange4media Staff
Published - Jan 9, 2013 3:58 AM Updated: Jan 9, 2013 3:58 AM
SapientNitro hires Andy Greenaway as Executive Creative Director for APAC

SapientNitro, part of Sapient, has appointed Andy Greenaway as Executive Creative Director for the Asia Pacific (APAC) region. Widely regarded as an advertising visionary, Greenaway joins SapientNitro in this new position, strengthening the company’s creative portfolio. He will assume the role in February and will be based in Singapore. Greenaway will report to worldwide Chief Creative Officer Gaston Legorburu and work alongside APAC Business Unit Lead Christian Oversohl as a member of the APAC leadership team.

 

Viewed as a creative industry powerhouse, most recently as the Regional Creative Director of Asia Pacific for Saatchi & Saatchi, Greenaway has been ranked the number one creative director in Asia five times by Campaign Brief Asia’s Creative Rankings.

Christian Oversohl, APAC Business Unit Lead, SapientNitro remarked, “With Andy’s extensive experience in the Asian market and his unique creative voice, he will be instrumental in our ability to serve the growing client demand for truly integrated services. We believe there is a fundamental shift taking place in marketing. Brands are recognising the need to start and maintain meaningful relationships with their customers, across multiple devices and channels, in an always-on world. Having senior industry leaders like Andy realise and embrace this industry shift is a powerful endorsement of our vision and strategy.”

 

“SapientNitro is incredible at integrating brand, digital and commerce in a way no one else in the industry does. They are redefining what it means to be an agency, and I am incredibly excited to be a part of that,” said Greenaway. “The company’s focus on merging tremendous creative talent with the innovative use of technology allows SapientNitro to tell immersive stories for the brands it represents. I’m looking forward to contributing to the company’s creative ambitions and next phase of growth in this region.”

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