Sakal Media Group’s music festival a hit among the youth in Pune

The Sakal Times Summersault music festival saw performances by actor Farhan Akhtar, musicians Vishal & Shekhar, and others over the two-day festival

e4m by exchange4media Staff
Updated: May 21, 2018 7:05 PM

Sakal Times, the daily English newspaper published by the Sakal Media Group was launched in the year 2008 to cater to the youth in Maharashtra. The newspaper not only consists of news from across the globe but also many informative articles.

The recent music festival ‘Sakal Times Summersault’, the media Group’s intellectual property (IP), held at Pune’s Shiv Chatrapati Sports complex in Balewadi was a hit among the youngsters in the city.

Performances by actor Farhan Akhtar, musicians Vishal & Shekhar, Baadshah and Mika Singh mesmerised the audience with their breath-taking renditions over the two-day festival. The experience zones, F & B counters served as a perfect chill pad for the audience.

Krishna Menon, Chief Marketing Officer, Sakal Media Group said, “Sakal Media Group is proud to have created yet another intellectual property “Sakal Times Summersault” that amalgamates youth and music onto a single platform. Sakal Times Summersault engages with our young audience and provides an engagement platform. We look forward to building IP's with a purpose, from marketing to consumers, to creating platforms that matter to the audience and enabling them to engage. Sakal Times Summersault along with our partners successfully managed to meet the expectations and we look forward for a mega edition in 2019.”

Sakal Times Summersault 2018 was presented by Linen King, powered by Suzuki Intruder in association with Haldiram’s Food, Toyota Yaris, Lokmanya multipurpose co-op society ltd, Girikand Holidays, Bhairavee, 9X Jalwa , 9XM, Up On the Stage, Pula, Book My show, Radio City 91.1 FM and Showbox.

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