Notch magazine launches in a digital avatar

Notch Media has launched an interactive digital publication – Notch, which will showcase contemporary India to a global audience

e4m by exchange4media Staff
Updated: Sep 26, 2012 7:34 PM
Notch magazine launches in a digital avatar

Media and entertainment company Notch Media has launched an interactive digital publication – Notch, which will showcase contemporary India to a global audience.

The digital magazine offers content related to fashion, design, art, food and travel and is available to subscribers on the web, iPad and Android tablets.

Speaking about Notch, its Chairman & CEO, Pradeep Dadha, said, “Whether on the iPad, Android tablet or the web, anyone with Internet access will now have a ready source of entertaining content about India. Since we are, at the core, a technology-driven company, for us it was a product waiting to happen. We expect Notch to be successful, especially with the large and thriving NRI communities worldwide.”

The inaugural issue of Notch has Kareena Kapoor as the cover girl. Other key personalities include fashion designer Manish Arora, artist Subodh Gupta, India-inspired molecular gastronomist Gaggan Anand and interior designer Gauri Khan.

Neha Lidder, Director - Marketing & Communications, Notch, said, “Now our advertisers can connect with their readers with tailor made commercials, promotions, viral videos that our inhouse creative team can help execute. We offer interactive advertising options and solutions to create them. With our international reach with each issue, advertisers can connect with the NRI audiences as well.”

Notch recently launched a Facebook page, which got 150,000 fans on board even before its launch.

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