Malaika Arora named brand ambassador for HYUE
The campaign launches alongside the introduction of HYUE’s latest product — the VelvetteKiss Featherlight Lipstick
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Published: Aug 30, 2025 1:37 PM | 1 min read
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HYUE, an Indian colour cosmetics brand, has announced Malaika Arora as the face of its new campaign titled Own It. The campaign launches alongside the introduction of HYUE’s latest product — the VelvetteKiss Featherlight Lipstick.
HYUE aims to strengthen its presence in the Indian beauty market with this association.
According to media reports, Nabeel Kadri, founder of Hyue, stated, “Hyue is built for the discerning beauty consumer who demands nothing less than the best. Our mission is to create aspirational products of world-class quality, brought to life through iconic branding and exquisite packaging. Malaika personifies this ethos with effortless grace and timeless allure. Her association with Hyue marks an exciting new chapter in our journey to redefine beauty for the modern Indian consumer.”
Through this campaign, HYUE highlights its commitment to growing as a leading Indian name in the global high-end beauty space.
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