Zydus Wellness’ brand Sugar Free Green onboards Malaika Arora

Malaika Arora will feature in the three-part campaign for the sugar-free brand

by e4m Staff
Published: Dec 10, 2024 12:33 PM | 2 min read

Zydus Wellness’ Sugar Free has partnered with actor Malaika Arora to promote stevia-based Sugar Free Green.

In the three-part campaign, Malaika can be seen inspiring consumers to enjoy sweetness without the guilt.

Tarun Arora, CEO of Zydus Wellness, said, “Over the years, we have witnessed a significant shift in consumer preferences, with a growing demand for healthier and more sustainable alternatives. As people become more conscious of their well-being, they are realizing the impact of sugar on health. The rise of India’s organic market further reflects this change, as consumers seek more natural options to complement their lifestyles. At Sugar Free, we are proud to have been at the forefront of this transformation, building a distinguished legacy over the past three decades by providing sugar alternatives that are both natural yet delicious."

Malaika Arora said, “I’ve always been I’ve always been meticulous of my food choices, and staying fit is a big part of my life. Sugar Free Green has been my go-to for a long time, as it lets me enjoy all my favorite dishes, without any extra calories. Whether it’s a morning smoothie, a cup of tea, or even a dessert, Sugar Free Green is my secret to a balanced diet. I’m excited to share this journey with everyone and inspire them to make healthier choices without compromising on taste.”

In her recent Instagram reel, Malaika revealed her love for Yoga and how staying home is her favorite place to be. Additionally, she mentioned that she enjoys her tea, coffee and her favorite dessert Tiramisu with Sugar Free Green, a Tabletop Sweetener.