Zydus Wellness bags two gold metals at e4m IDMA 2024

The exchange4media Group hosted the 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 in Mumbai. At the awards night, Zydus Wellness bagged two gold metals for its impressive narrative and content of its campaign named ‘Nutraverse -The world’s first ever cookery show’. The dazzling awards night celebrated the brands and agencies for their innovation and creativity in curating insightful and impressive campaigns. The media campaigns were executed by Tonic Worldwide.

The brand won both the gold metal for its ‘Nutraverse -The world’s first ever cookery show’ campaign under two categories. In the campaign, Indian food brand Nutralite, created history with Nutraverse - the world's first-ever cookery show hosted in the Metaverse. The event was hosted by the digital avatar of celebrity chef, Sanjeev Kapoor who is shown cooking healthy and delicious recipes with Nutralite products. The event was joined by a large number of consumers. The campaign provided participants with an immersive virtual reality experience, where they could create avatars, interact and click selfies with the celebrity chef's digital avatar. 

IDMA honours and recognises brands and agencies for their excellence, innovation and creativity in curating insightful and impressive campaigns. This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The other jury members included industry leaders and professionals from the industry.

The Indian Digital Marketing Awards recognise and celebrate the exceptional work and achievements of brands and agencies across eight prime categories, which are further divided into several sub-categories. The major categories include Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.