KBCSony.com records 1 mn page views on opening weekend
Exclusive content and innovative features give fans an opportunity to engage with ‘Kaun Banega Crorepati’ beyond television
The flagship site of ‘Kaun Banega Crorepati’ has crossed one million page views on its first weekend. With the first crorepati in just three days, people have flocked to the site wanting to re-live ecstatic moments of Manoj Kumar winning Rs 1 crore.
Besides hosting full episodes, KBCSony.com has several features to keep the users engaged with the show. Users can find out how much their favourite contestants have won and where they hail from through applications like the KBC Heat Map and the Prize Meter. The KBC web game offers users a chance to experience the feeling of sitting on the hot seat.
Nitesh Kripalani, Senior Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “We are ecstatic that in its first weekend, KBCSony.com has set a new benchmark in online entertainment in India by garnering one million page views. This has been a result of the combination of exclusive content and innovative features such as KBC Heat Map and Web Game that has given KBC fans an opportunity to engage with ‘Kaun Banega Crorepati’ beyond television. We are hoping to engage even more fans across the country in the coming weeks.”
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