Infinity Advertising signs up for advertisement rights at Kumbh Mela '19
Infinity Advertising has forged strategic association with the Kumbh Administration which would be creating key pilgrim conveniences and related infrastructure in the Mela Area
Published - 20-December-2018
Infinity Advertising, a rural marketing agency, signs exclusive agreement with Prayagraj Mela Pradhikaran for advertisement rights in Kumbh Mela 2019.
Infinity has forged strategic associations with the Kumbh Administration which would be creating key pilgrim conveniences and related infrastructure in the Mela Area.
In April 2017, UP Government convened the meeting specially to draw a comprehensive roadmap for the upcoming Kumbh Mela 2019.
The festival will take place on the holy grounds of Prayagraj in January 2019 over 55 days and will see millions of visitors descend onto the platform and a predominant number from rural India, urban areas and foreigners.
Infinity has the advertising facilities available such as Light Poles, watch towers/ media towers/ fire towers and public accommodation boundary wall spaces that will enable the agency to create visibility and experience opportunities for their clients. Infinity Advertising also foresees ideas for brands to participate and register Limca Book of Records.
Infinity Advertising tends to strengthen the brands strategies with their value proposition for innovative ideation for activations, digital marketing and have tied up exclusively with the leading rural research organisation to bring key offering to the valuable brands who are seeking to enter the rural markets in India.
Commenting on the development, Ajay Adlakha, MD, Infinity Advertising Services said, "We are very excited and proud to be part of Kumbh Mela Prayagraj once again. Pilgrim conveniences and facilitates remains a top priority for Mela authority, keeping this in mind we have forged strategic alliances with the Kumbh administration by winning the tender for the installation of Advertising Infrastructure and Management of Advertising Rights. We have a twin goal of assisting administration and simultaneously create smart visibility, marketing and engagement opportunities for brands across the length and breadth of the Mela."
Infinity Advertising Services has been associated with previous held Kumbh Melas over past two decades. They have partnered and executed brands like Coke, JCB, Nissan, Toyota, Airtel etc.