India Today Group launches Taboola’s Gen AI answer engine

Taboola has announced that India Today Group is pioneering the use of DeeperDive, a Gen AI answer engine built for the open web connecting readers with content, within the APAC region. 

India Today Group is the first to partner with Taboola in APAC for DeeperDive, the industry-first AI answer engine that lives directly on publisher websites and leverages their own content to explore topics they care about.

DeeperDive brings the power of Gen AI search engines directly onto publisher websites, tapping into years of proprietary, real-time content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists such as the best election coverage or deep analysis of big stories. 

A big milestone today - @IndiaToday just launched DeeperDive, our first in APAC, and our first in India ??

India is one of the most innovative, tech-forward markets in the world - and it’s also where so many people already use engines like Perplexity and other AI platforms… pic.twitter.com/T3Vi7434E2

— adam singolda (@AdamSingolda) October 7, 2025

DeeperDive prompts questions that may be of interest to readers, delivers direct responses, and surfaces additional context and stories from the same publisher site. By meeting users with intuitive, conversational interfaces and instant, relevant answers, India Today Group can dominate in a rapidly shifting digital landscape and reinforce its brand as a trusted, forward-thinking destination.

Commenting on the partnership, Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group said, “The India Today Group has always been at the forefront of every wave of change in Indian media. For us, pioneering journalism must always be future-ready — not just keeping pace but leading change. That leadership gives our editorial its credibility, and with AI we add the power to be faster, more connected, yet firmly rooted in facts. With DeeperDive, we will further strengthen India Today Group’s connection with its readers, offer them richer experiences, and unlock new AI frontiers of engagement and monetisation.”

“India Today Group has already solidified its name as a must-visit destination in India both domestically and across the Indian diaspora,” said Adam Singolda, CEO and Founder of Taboola. “Their commitment to continually innovating and finding new ways for readers to enjoy their content is noteworthy. DeeperDive is giving the power to join the Gen AI revolution on their own terms, creating richer, more trusted experiences for users and unlocking search-like monetisation opportunities that were previously out of reach.”