Hockey India League inks title sponsorship deal with Hero MotoCorp

With this multi-year deal sponsorship deal, the tournament will be called ‘Hero Hockey India League’

e4m by exchange4media Staff
Updated: Jan 2, 2013 7:54 PM
Hockey India League inks title sponsorship deal with Hero MotoCorp

Hockey India League (HIL) has signed a multi-year deal with Hero MotoCorp for the title sponsorship of the League. With this sponsorship, the tournament will be called ‘Hero Hockey India League’.

Hero MotoCorp has been promoting the game in the country through sponsorship of marquee tournaments and other initiatives.

Commenting on the development, Narinder Batra, Secretary General, Hockey India and Chairman, Hockey India League said, “We are delighted to have Hero MotoCorp as the title sponsor of the Hockey India League. Hero Group and particularly its MD & CEO, Pawan Munjal, have always been great well-wishers of Indian Hockey and they have supported many initiatives of Hockey India in the past few years.”

Munjal added here, “Hockey holds a special place in our hearts and we are pleased to partner with Hockey India League. I am sure that the initiative taken by Hockey India to start this league will go a long way in developing the game and bring back its old glory.”

It may be recalled that Hero MotoCorp was the title sponsor of the 2012 Olympics Qualifier Tournament – ‘Hero FIH Road to London 2012’, which was won by the Indian men’s team, thereby securing a berth in the 2012 Olympic Games. In 2010, Hero was also the title sponsor of the men’s FIH World Cup held in New Delhi.

The inaugural Hero Hockey India League will be held from January 14, 2013 to February 10, 2013, involving 120 players and 34 matches. Five teams – Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos – will compete in the inaugural season at five venues across Delhi, Jalandhar, Lucknow, Mumbai and Ranchi, respectively.

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