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Firstpost launches 4-min promo for its interactive, video views platform

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

e4m by exchange4media Staff
Published: Jun 18, 2013 4:02 PM  | 2 min read
Firstpost launches 4-min promo for its interactive, video views platform

News and views portal Firstpost.com has launched the longest commercial for its interactive, video views platform, YouSpeak, which is also available on Android phones.

Conceptualised and directed by Ravi Deshpande, Chairman and Chief Creative Officer, Contract, the ad runs for 3 minutes and 52 seconds and showcases a monologue of a quintessential modern woman panning multiple subjects. She urges users to express their feelings as bottled up feelings can be toxic.

Speaking about Youspeak, Ravi Deshpande commented, “Often, your opinion is linked to the way you are as a person. When you hear or read someone’s opinion, you can envision his face in your mind’s eye. That’s why, seeing the person speak, is more powerful than just reading or hearing an opinion. The idea was to create a short film, which is, in fact, a person’s opinion. Who she is as a person, clearly reflects in the content and delivery of her talk. Just as the personality of thousands of other video uploaders will be evident from what they have to say on YouSpeak.”

YouSpeak, which was launched in March, allows users to express their views/ opinions via a 30-second comment on any topic on Firstpost.com and also allows them to start a conversation of their choice. It is also available for Android mobile users, which will allow users to upload their points of view anytime, anywhere.

The campaign creative team includes:
Creative Agency: Contract India
Art Director: Ravi Deshpande, Chairman and CCO, Contract Advertising
Writer: Malobi Dasgupta
Concept & Direction: Ravi Deshpande
DOP: Faroukh Mistry
Actor: Priyanka Bose
Account Management: Anish Kotian, Gayathri Bhaskaran
Production: FAR productions

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