Expansion, research tools key focus as Carat Fresh turns 3

With the India chapter already in place, Carat Fresh Integrated is now aiming for international presence

by exchange4media Staff
Published - May 22, 2012 6:55 PM Updated: May 22, 2012 6:55 PM
Expansion, research tools key focus as Carat Fresh turns 3

Carat Fresh Integrated, an integrated experiential marketing agency from the Aegis Media group, completed three years of operation in India on May 21, 2012. The agency, which started with a team of eight people, has today extended its presence to Delhi, Bangalore and Chennai apart from Mumbai, and now plans to expand to Ahmedabad and Kolkata as well. With the India chapter already in place, the agency is now aiming for international presence.

Ashish Bhasin, Chairman, India & CEO South East Asia, Aegis Media, said, “Carat Fresh Integrated has become an essential part of the Aegis Media offering. It has completely integrated its experiential marketing portfolio in India and is now aiming at further geographical expansion.”

With focus on brand integration strategy, the agency has recently added verticals to further boost its integrated service offering, which includes brand promotions through activations and events, rural marketing and PR. Recently launched branded entertainment services add up to the agency’s entertainment portfolio. With integration being the need of the hour, Carat Fresh Integrated has expanded its PR portfolio to provide one-stop solution to its clients. The agency is also setting up a dedicated rural marketing team in Mumbai as well as Delhi.

Commenting on the same, Sidharth Ghosh, Vice President, Carat Fresh Integrated, said, “Carat Fresh has geared up to provide integrated experiential marketing solutions to clients, including film integration and celebrity marketing services. Carat Fresh Integrated is also working with some of the best production houses in the country and will soon announce some of its upcoming film marketing projects.”

Meanwhile, the agency is also investing on building research tools that will give further insights into efficient planning to help clients further enhance their customer- brand engagement.

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