Dishum Broadcasting to launch Bhojpuri channel, 'Dishum' on Aug 15

The channel will be available across major DTH and cable operators from the first day of its launch

e4m by exchange4media Staff
Updated: Jul 19, 2017 3:28 PM

Dishum Broadcasting announced the launch of its upcoming Bhojpuri GEC, Dishum, on 15th July, 2017 in Patna through a press conference. To grace the occasion, superstars of the Bhojpuri industry Ravi Kishan, Pawan Singh, Madhu Sharma and Shivika Dewan were present. The channel unveiled its first look along with International Bhojpuri Film Awards (IBFA).

Vishal Gurnani, Director, Dishum Broadcasting Pvt Ltd, said, “Compared to all other regional languages pan-India, we believe the Bhojpuri industry is a largely underserved market and our research shows that there is a clear need gap for great content to be delivered to this large audience base. Dishum is here to transform Bhojpuri Entertainment forever by bringing world-class content, high production values and compelling stories and is endorsed by the biggest Bhojpuri stars.”

Dishum Broadcasting has given a huge reason to the Bhojpuri audience to be delightful by launching its 24*7 Bhojpuri entertainment channel, Dishum, guaranteeing complete entertainment for the entire family. The channel will have a mix of fiction and non- fiction content, which will have programmes across genres such as mythology, horror, drama, kids shows, etc. catering to all members of the family. The channel will also showcase Bhojpuri blockbusters. The channel has acquired exclusive telecast rights for the Yashi Films property IBFA, which will take place in London on 30th July, 2017.

Abhay Sinha, owner of Yashi Films, said, “I am glad and honoured to know that a channel like Dishum is launching and will be catering to the Bihar/Jharkhand, UP/Uttarakhand audience. Also, I am truly delighted to be associated with Dishum Broadcasting Pvt Ltd team for IBFA 2017.”   

Gracing the occasion with his presence, Bhojpuri superstar Ravi Kishan said, “Dishum channel will be the first Bhojpuri channel which will cater to its audience by showcasing some top-class programmes, movies and reality shows. Also, this is the third year of the International Bhojpuri Film Awards presented by Dishum happening in London on 30th July. This year’s show will have some great performances by Manoj Tiwari, Amarapali Dubey, Nirhuaa, Pakhi Hegde, etc.”

The channel will be available across major DTH and cable operators from the first day of its launch. 

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