Dentsu Aegis’s iProspect bags OLX’s digital media campaign
The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office
iProspect India, the digital performance agency from the Dentsu Aegis network, has bagged the digital media duties of online marketplace, OLX India.
The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office.
Commenting on the win, Rubeena Singh, CEO, iProspect India, said, “OLX changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”
On the association, OLX India, said in a statement, "OLX is determined to effectively reach the growing Internet population of India and to partner our journey of this growth, we have iProspect on board as our Digital Media agency. After a two-month long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience."
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