Cross-Tab Group launches Optimiser Suite research platform

Promoted as the new “Operating System” for market research, ctOS will enhance the efficiency, productivity and speed of global market research

e4m by exchange4media Staff
Updated: Mar 6, 2013 8:35 PM
Cross-Tab Group launches Optimiser Suite research platform

Cross-Tab Group has launched its new Cross-Tab Optimiser Suite (ctOS), touted as the world’s most advanced research platform. Promoted as the new “Operating System” for market research, ctOS will substantially enhance the efficiency, productivity and speed of global market research. The interface of Cross-Tab Optimiser Suite (ctOS) is user-friendly and helps clients to research data in a faster and a convenient manner.

Commenting on the launch, Ashwin Mittal, President, Blueocean Market Intelligence & Cross-Tab Marketing Services said, “We are proud to launch the ctOS, which has been designed with cutting edge technology. An effective research platform has to be accurate and speedy, and at the same time provide thoughtful insights to help businesses make the right decisions, and ctOS delivers on all these counts.”

Blueocean Market Intelligence has pioneered a 360-degree approach to market intelligence based on collating multiple sources of information, analysing and synthesising information and generating actionable insights.

ctOS works on two levels. The first level of ctOS serves as a unique stage to build up the basic market research processes. It also includes the process of survey scripting, project management, data management and charting. This stage is accomplished by developing and inserting customized technology along with enterprise level industry tools. The second level of ctOS offers an advanced stage of live reporting and data warehousing solutions. This stage not only disseminates information in a rapid and reliable manner, but also extends the life of the researched data and information.

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