Businessworld India to scale up its digital initiative to enrich user experience

BW|Businessworldhas called a pitch to appoint a partner for its primary news platform, Businessworld.in.A dedicated team has been assembled to drive digital initiatives as the focus is Digital First

e4m by exchange4media Staff
Updated: Mar 26, 2014 8:15 AM
Businessworld India to scale up its digital initiative to enrich user experience

After acquisition of BW|Businessworld magazine by Annurag Batra, thedigitalofferings are being thoroughly revamped. A dedicated team has been assembled to drive digital initiatives as the focus is Digital First. BW|Businessworldalready has a web presence in the form of www.businessworld.in.

BW|Businessworldhas called a pitch to appoint a partner for its primary news platform,Businessworld.in. The agency will be responsible for the digital strategy and planning and will work directly with the Businessworld Digital team.BW|Businessworldintends to appoint the new agency soon.

Prosenjit Datta, Editor, Businessworld said, “We hope to create a digital platformthat can be benchmarked with the best of international media sites and serve audiences across geographies.”

“Advertisers are looking at 360 degree digital advertising platform that is integrated, user friendly and responsive. The new Businessworld will serve the need for an integrated ad solution and ensure targetingaudiencesacross news, books, events and different verticals,”said Rakesh Gopal, Director Platforms and Engagement, Businessworld.

Going forward, the digital strategy will extend its content and edit strength on digital platforms and empower users to have same experience online.

Ram Jalan, VP - New Platforms and Strategy, Businessworld added here, “BW|Businessworld’s going forward strategy is Digital First, that is, multi-platform presence that drives engagement across social, local, mobile and video platform. Re-development of the Businessworld.in site is a step in that direction. For marketers, it will be the platform to interact with their target audience and generate conversation.”

Businessworld is a 32-year old marquee brand. BW’s Marketing Whitebook and SME Handbook have been the best-sellers in the business book market. BW|Businessworldthrough BW events have created platforms for interaction between the Government, corporates and consumers,driving conversation and influencing policy changes. Going forward, BW|Businessworld will be launching newer online products that will be engaging and clutter-breaking.

 

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