Box Office measurement science now in India

Rentrak has joined hands with Majestic MRSS in India and will be organising road shows across Mumbai, Delhi, Hyderabad & Chennai between July 29 and August 3

e4m by exchange4media Staff
Updated: Jul 25, 2013 9:15 AM
Box Office measurement science now in India

Success at the Box Office is highly unpredictable. It’s a test for each new release every Friday as to whether it would be a dud at the Box Office or breach the Rs 100-crore club.

Rentrak is a global company engaged in providing worldwide consumer viewership information, and measuring actual viewing behaviour of movies and TV everywhere. Rentrak has been into the daily theatre-box office tracking for more than 25 years across territories.

In a move to promote its services in India, Rentrak has joined hands with MajesticMRSS in India and will be organising road shows across Mumbai, Delhi, Hyderabad and Chennai between July 29 and August 3.

Speaking on the development, Raj Sharma, Co-Founder & President (Global), MajesticMRSS said, “We are meeting up with leading exhibitors and industry people and we’ve received an enthusiastic response from all of them.”

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