Big CBS Prime beefs up 10 PM time slot with 'Survivor: Philippines'
The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms
Big CBS Prime, with a dual feed in English and Hindi, is all set to bring the latest season of the longest running syndicated reality game show, ‘Survivor’. The latest Season 25 of the series, ‘Survivor: Philippines’, will go on air on Monday, June 24, 2013 at 10 PM. Multi-Emmy award winning television personality Jeff Probst will return as host for Season 25.
Commenting on bringing the latest season of the popular show to India, Anand Chakravarthy, Business Head, BIG CBS Networks stated, “Survivor as a franchise is one of the most successful series of reality television. The show is universally watched and has even spawned innumerable local versions. Airing the show on Big CBS Prime in dual feed enables us to bring to our viewers great international content which promises to be extremely engaging. Living up to its reputation, Season 25 of Survivor is sure to find an enormous fan base in India.”
The show will see an extensive promotion campaign. The campaign will be a widespread multi-media marketing push with the help of RBNL’s marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.
The premise of the cult game show features its contestants (known as castaways) split into different tribes. As a tribe, the castaways must then ensure their survival by assembling their own shelter, food and other basic amenities. ‘Survivor: Philippines’ starts off with a bang as the show features the return of three former castaways along with the introduction of the 15 new castaways for the season.
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