The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff Jun 24, 2013 12:58 PM

After an extensive online voting poll, and expert comments from opinion leaders – Prasoon Joshi, Malvika Sanghvvi and Suhel Seth – Bachchan has been declared winner of the first-ever ‘India’s Prime Icon’

exchange4media Staff Feb 4, 2013 8:37 PM

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi Jan 4, 2013 6:58 PM

The campaign, titled 'The choice is obvious', is aimed at key marketing decision-makers, media planners and buyers

exchange4media Staff Nov 22, 2012 7:14 PM

The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike

Synjini Nandi Nov 20, 2012 7:41 PM

Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show

Synjini Nandi Aug 22, 2012 8:46 PM

General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base

Synjini Nandi Aug 3, 2012 12:27 AM

With this, RBNL now has a bouquet of seven channels – Big CBS Prime, Big CBS Love, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV & Big RTL

exchange4media Staff Feb 7, 2012 9:01 AM

Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right from its inception and the channels’ counter-strategies...

Fatema Rajkotwala Apr 21, 2011 9:25 AM

English GECs, the dormant sector is waking up to claim its share of the TV pie. Part 1 of the indepth analysis of the English entertainment genre takes a look at the hierarchy, the key players and the strategies to counter the cricket punch...

Fatema Rajkotwala Apr 20, 2011 8:58 AM

The first channel from the house of BIG CBS Networks, BIG CBS Prime, will launch in November and the other two channels will follow suit. The channel aims to target audience from SEC A and B (18-34 years) and the group had also decided on its distribution rates.

exchange4media Staff Oct 28, 2010 8:39 AM

Big CBS Networks, the joint venture between Reliance Broadcast Network Ltd and CBS Studios International, has appointed Steinbranding Design Studios to handle the design mandate for its three channels – Big CBS Prime, Big CBS Spark and Big CBS Love.

exchange4media Staff Oct 8, 2010 8:18 AM