Ayesha Surty joins Times Television Network

As Head, Syndication and Digital Revenues, Surty will focus on maximising revenue opportunities with content and brand presence across platforms.

e4m by exchange4media Staff
Updated: Dec 21, 2011 7:05 AM
Ayesha Surty joins Times Television Network

Times Television Network has appointed Ayesha Surty as Head, Syndication and Digital Revenues. Based out of Mumbai, Surty will focus on building relationships and maximising revenue opportunities with content and brand presence across platforms.

Surty will report to Avinash Kaul, CEO, Zoom and ET Now, who is driving the syndication and digital initiatives of Times Television Network.

Commenting on Surty’s appointment, Kaul said, “Times Television Network has a significant presence across digital platforms and content syndication. Content of the network channels is deployed across all major digital platforms and to various national and international broadcasters. Ayesha’s joining the network will take business to the next level ensuring that our rich content is made accessible to as many people across the globe through all possible platforms.”

On her new role, Surty said, “Times Television Network, with leadership brands like Times Now, ET Now, Movies Now and Zoom, has incredible content which can be very effectively channelised to bring in revenue through varied tie-ups and associations. I am simply delighted to be given the opportunity to be part of such a vibrant network.”

Her last assignment was as Associate Director – Content Sales & Digital Media at Imagine TV with a mandate of maximising distribution and monetising all content produced by the channel brands.

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