AllThingsBaby announces Athiya Shetty as brand ambassador

AllThingsBaby (ATB), a platform for mother and baby products, today announced the appointment of actor and first-time mother Athiya Shetty as its brand ambassador. The association underscores ATB’s vision of redefining the babycare industry in India by combining authenticity, innovation, and access to world-class brands, stated a press reelase.

India’s babycare market is projected to grow at a CAGR of 9% over the next five years. With Athiya Shetty onboard, ATB aims to further strengthen its positioning as India’s go-to premium parenting destination. The collaboration will include digital & events, amplifying the brand’s reach across both physical and digital channels, according to the release.

Commenting on this collaboration, Tejal Bajla, Founder, AllThingsBaby, said, “We are thrilled to welcome Athiya Shetty to the All Things Baby family. Athiya is not just a first-time mother but also someone who truly embodies the modern Indian parent who is curious, discerning, and intentional in her choices. For us, it is important to collaborate with individuals who are genuine customers and advocates of our platform. “Athiya’s genuine approach to motherhood, her style, and her values resonate perfectly with our brand ethos. We believe this association will enable us to connect with more like-minded parents who are looking for high quality products and reliable guidance in their parenting journey.”

Speaking of the association, Athiya Shetty shared, “Motherhood is one of the most beautiful experiences of my life, and like every new mom, I am constantly learning and discovering along the way. All Things Baby has been a trusted companion in this journey with their carefully curated selection of world-class baby products that are safe, functional, and aesthetically beautiful. I am delighted to be associated with a platform that truly understands the needs of today’s parents and makes the process of choosing the right products so much simpler.”