17th ITA Awards garners over 1 cr votes

The most prestigious Television Awards will be televised on COLORS on November 26

by exchange4media Staff
Published - Nov 2, 2017 3:25 PM Updated: Nov 2, 2017 3:25 PM
The votes for 17th Indian Television Academy (ITA) Awards have been cast, and record-breaking numbers have been revealed. A staggering 1 crore votes cast across categories have broken all previous records, not just in terms of the sheer number, but also the time spent by voters on the official voting website - www.ita2017.com. The average session duration on the website clocks 4 minutes 15 seconds, making it higher than the internet average of 3 minutes 43 seconds.

The much celebrated and revered Indian Television Awards is an endeavor to garner and galvanize the entire work-force of the Television industry in India. Every year, viewers get to cast their vote in a bid to honor talent that truly deserve accolades for their work. These categories include Best Actor – Male, Best Actor - Female, Best TV shows, Best Entertainment Channel, Best News Channel - Hindi, Best News Channel – English, and many others.

Commenting on audience response, Raj Nayak, COO, Viacom18, said, “1 crore is not a number, it is a revolution, that has set a brand-new benchmark not only for us, but also for the industry. There is premium content being created for Television today, reaching out to viewers across all age groups. With internet adoption acquiring new heights and content being available across various platforms, the power lies in the viewers’ hands today, and they are well aware of it. This mammoth number proves that they want to communicate their choices. These votes are a celebration of that. We are thankful to our viewers for being so participative, and we promise them that the scintillating award ceremony will surely live up to their expectations.”

Commenting on the historic mandate Anu Ranjan, President of The ITA, said, “We had a massive digital outreach this year. We wanted to target the youth to participate in the voting process, through social media platforms such as Facebook, Twitter, Instagram and Whatsapp. The votes were registered through our website and also through SMS. The breakup of the votes received is 68% from India and 32% from other countries across the world.”

Shashi Ranjan, Convenor of The ITA, elaborated, “The results have stunned the industry and TV analysts alike. Reaching the magical figure of 1 Crore has been a validation of our approach. The staggering results have shown the reach and popularity of TV as a medium across the country. Infact the participation of fans from countries other than India has been very encouraging.”

74.1% votes were cast by women and 25.9% by men – completely defying gender behavior online. Cast globally, 63.98% votes were cast in India, 5.35% in USA and 4.49% in Indonesia, followed by the rest. Unsurprisingly, majority of votes were cast by mobile users, at 84.06%, followed by 12.30% by laptop and a minority of 3.55% tablet users.

The gala event of Indian Television Awards is scheduled to be held on November 5, 2017 in Mumbai and will be hosted by the sharp-witted host Manish Paul and the favorite Dadi of Indian television – ‘Ali Asgar’. The event will witness performances by Arjun Bijalani, Adaa Khan, Rashmi Desai, Shubhangi Atre, among other telly stars. Fun acts by Mouni Roy, Shantanu Maheshwari and Ravi Dubey will further add flavor to the entertaining evening.

The top 5 nominees through popular voting for the 17th ITA Awards are as follows:

Best Actor – Male

Aasif Sheikh                                       &TV

Barun Sobti                                         Star Plus

Nakuul Mehta                                   Star Plus

Vivian Dsena                                      Colors

Zain Imam                                           Star Plus

Best Actor – Female

Adaa Khan                                          Colors

Aditi Rathore                                     Star Plus

Helly Shah                                           Colors

Sriti Jha                                                 Zee TV

Surbhi Chandna                                                Star Plus

Best TV Show

Adaalat                                                 Sony Pal

Ishqbaaz                                              Star Plus

Iss Pyaar Ko Kya Naam Doon       Star Plus

Naamkaran                                         Star Plus

Shakti – Astitva Ke Ehsaas Ki       Colors

Best Entertainment Channel

&TV

Colors

Sony Entertainment Television

Star Plus

Zee TV

Best News Channel (Hindi)

A2Z News

Aaj Tak

ABP News

CNBC Awaaz

India TV

Best News Channel (English)

BTVI

CNBC TV18                                                                                                                 

CNN News 18

India Today Television

NDTV24x7

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment