'Krrish 3' to run Facebook campaign to unveil its first look

The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media and is expected to touch over 50 million people on Day One of the launch

e4m by exchange4media Staff
Updated: Jun 26, 2013 2:51 PM
'Krrish 3' to run Facebook campaign to unveil its first look

'Krrish 3', the 3rd installment of the Krrish franchise under Filmkraft Productions banner, kicks off its promotions and unveils the first look of the film with a motion poster. Hrithik Roshan, who plays the title character, will unveil the first look during his video chat with fans on Facebook on Thursday, June 27, 2013 at 3.00 PM, followed by Instagram.

The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media Entertainment and is expected to touch over 50 million people on Day One alone of the launch.

The live video chat will be activated on four Facebook pages: Hrithik Roshan's official fan page, the 'Krrish 3' movie official fan page, the BollywoodHungama.com fan page and the official Bollywood on Facebook fan page.

Radio City's listeners will get a special opportunity to ask questions to Hrithik Roshan during this live video chat. The chat will be moderated by Radio City's RJ Archana.

Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment said, "In India, 25 per cent of all internet usage is for social networking. With over 78 million Indians on Facebook, digital really opens an array of opportunities that will impact the way entertainment is marketed and consumed today. With the launch of 'Krrish 3's first look on Facebook, we are not only addressing the domestic audience, but 1.5 billion South Asians globally. This is just the kickstart of numerous activities that we will roll out for the film, including music, videos, gaming, etc."

Commenting on the initiative, Rakesh Roshan said, "We want to maximise the potential of social media; reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook."

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube