voltas
Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025
e4m Staff Jun 15, 2026 12:08 PM
Pragya Bijalwan, Chief Marketing Officer at Voltas, was honoured at the Laqshya Pitch Best CMO Awards 2026
e4m Staff Mar 12, 2026 9:50 PM
Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing strategy for a new-generation buyer
Anushka Roy Choudhary and Shalinee Mishra Mar 9, 2026 9:33 AM
As February closes to an end, here are a few ads that caught our eye this week
Aryendra Khan Feb 28, 2026 8:43 AM
Gyan Pandey brings more than 25 years of experience in information and technology
e4m Staff Feb 17, 2026 7:53 AM
Mukundan Menon joined Voltas in 2023 as Executive Director and Head of the Room Air Conditioner Business
e4m Staff Sep 22, 2025 12:46 PM
Guest Column: Pragya Bijalwann, CMO & Head of Marketing at Voltas, writes about the new era in FMCD marketing where cutting-edge technology meets digital storytelling
Pragya Bijalwann Feb 26, 2025 9:01 AM
Mukundan Menon, Executive Director and Head of Room AC business, to take over as MD
Prior to this, Pragya Bijalwann was with Crompton Greaves Consumer Electricals Limited as CMO
Deba Ghoshal will continue in his role in Voltas until 31 March, 2025, to ensure a seamless transition
e4m Staff Dec 28, 2024 10:40 AM
Guest Column: Deba Ghoshal, VP & Head of Marketing, Voltas Limited, writes why brands are increasingly turning to experiential retail as a strategic tool to captivate, educate, and engage consumers
Deba Ghoshal Dec 23, 2024 9:18 AM
A round-up of the campaigns this week that either spark joy or fizzle out
Soumya Gawri Dec 21, 2024 8:33 AM
Voltas' campaign is aimed at North India where the need for heating solutions is paramount in winter
e4m Staff Dec 19, 2024 3:19 PM
Each DVC incorporates local aspects and situations relatable to different Indian audiences
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Deba Ghoshal Jun 5, 2023 9:23 AM
In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future
exchange4media Staff Aug 12, 2022 8:35 AM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
The commercial has been conceptualised by Voltas and Ogilvy
exchange4media Staff Jun 7, 2021 11:25 AM
At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach
exchange4media Staff Apr 28, 2021 9:07 AM
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Simran Sabherwal Nov 4, 2020 8:33 AM
The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front
exchange4media Staff Jul 19, 2020 10:00 AM
The #IAmEnough campaign has been conceptualized by Momspresso
exchange4media Staff May 12, 2020 4:01 PM
The campaign, which has been co-created with Gajraj Rao, is a new chapter in the Voltas’ Maha Adjustable story and maintains its quirky tone
exchange4media Staff May 9, 2020 10:14 AM
Rathore has earlier been associated with organisations like DSport, Ten Sports Network, Times Internet and most recently Voltas Beko
exchange4media Staff Mar 11, 2020 2:53 PM