Date-wise News
Pakistani cyber hackers tried to attack Zee’s three centres - Mumbai, Bhopal and Patna
e4m Staff May 20, 2025 6:44 PM
Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians that “behind every taana, there’s a mother who cares
e4m Staff May 20, 2025 6:34 PM
Irshad Khan Sikandar (42), a well-known name in Urdu literature, suffered a heart attack around 6 pm on May 18
e4m Staff May 20, 2025 5:53 PM
The partnership aims to unlock new revenue avenues across RailYatri’s digital and offline assets, including its association with IntrCity SmartBus
e4m Staff May 20, 2025 5:45 PM
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Brij Pahwa May 20, 2025 5:28 PM
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Brij Pahwa May 20, 2025 5:25 PM
BIG Live connects users with engaging, category-specific content while offering high-value ad opportunities, the company said
e4m Staff May 20, 2025 5:01 PM
'In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for,' said Ramesh Kalyanaraman, Director, Candere
e4m Staff May 20, 2025 4:53 PM
The AI ad is conceptualised by VML and executed by digital studio RAIDs
e4m Staff May 20, 2025 4:33 PM
The new-age fintech startup streamlines the process for individuals and business owners to discover financial products
e4m Staff May 20, 2025 4:15 PM
The film is inspired by the real-life events of 2000 when 233 soldiers were held hostage in Sierra Leone, West Africa by rebel forces
e4m Staff May 20, 2025 3:08 PM
This strategic move strengthens Nazara’s presence in gaming, unlocking access to platforms, genres, and geographies
e4m Staff May 20, 2025 3:07 PM
Karan Bhatia is one of the few Indian professionals to join WCFA’s Global Advisory Board
e4m Staff May 20, 2025 2:56 PM
Created for Gen Z and beauty enthusiasts, the series dives into real conversations around beauty, self-expression, and personal style.
e4m Staff May 20, 2025 2:45 PM
Most recently, he served as President- Finance and Strategy at Vedanta Limited
e4m Staff May 20, 2025 2:29 PM
Opinion platforms engage users to make monetary bets on binary (yes/no) outcomes of real-world events ranging from sports to politics
e4m Staff May 20, 2025 1:41 PM
Dr. Velankar will undertake the Education Systems & Competency Frameworks portfolio
e4m Staff May 20, 2025 1:15 PM
The online store has seen 3X increase in Gen Z customers and a 4X surge in shoppers from Tier II and III cities
e4m Staff May 20, 2025 12:52 PM
Connie Chan will report to Ryan Linder, EVP, Global Chief Marketing Officer, Stagwell
e4m Desk May 20, 2025 12:49 PM
Prior to this, Pranav Bakshi held the role of Head - Digital Video Strategy & Partnerships
e4m Desk May 20, 2025 12:46 PM
Geetanjali Chugh Kothari, Chief Marketing Officer, Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling and purpose-led engagement
Ritika Raj May 20, 2025 12:46 PM
People who use AI will replace those who don’t—just like people who used automation or computers replaced those who didn’t.
Gyan Gupta May 20, 2025 12:38 PM
This partnership will aim at transforming BSFC’s digital outreach, enabling greater visibility, transparency, and public connection
e4m Staff May 20, 2025 12:29 PM
Mahajan's expertise spans reporting on critical areas such as the PMO, Parliament, Defence and Foreign Affairs
e4m Staff May 20, 2025 12:12 PM
Susannah Llewellyn will be in charge of driving revenue growth and client satisfaction through strategic collaboration and innovative solutions
e4m Desk May 20, 2025 12:05 PM
In the e4m ‘IndiGenius PR agencies’ feature, we explore Consocia Advisory’s journey, challenges, what does an agency look like when it’s rooted in identity, their contributions and more
Ritika Upmanyu May 20, 2025 11:46 AM
Kusha Kapila’s UnderNeat and Justin Bieber’s @SKYLRK were announced soon after they put up posts, which later turned out to be part of the product build-up
Shalinee Mishra May 20, 2025 11:32 AM
The network broke some of the most important stories during the operation
e4m Staff May 20, 2025 10:26 AM
RAIDS (Rediffusion AI Design Studios) has created the ‘Piyo Goodness, Karo Greatness’ campaign, which has just gone live in media, including IPL
e4m Staff May 20, 2025 9:55 AM
Despite the high-octane buzz around the celebrated influencer's Cannes return, experts decode why top fashion brands are hesitating to collaborate with her
Shalinee Mishra May 20, 2025 9:25 AM
Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the brand's positioning, marketing mix and nostalgia leverage
Sunidhi Vijay May 20, 2025 9:18 AM
In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans
Kanchan Srivastava May 20, 2025 9:00 AM
As more marketers turn to AI tools for efficiency and scale, there’s a tendency for outputs to converge toward similar tones, formats, and even visual styles
Shantanu David May 20, 2025 8:47 AM
In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the history of the awards, the introduction of new categories and more
Chehneet Kaur May 20, 2025 8:27 AM
After transforming agency networks like FCB Group India, Dentsu and JWT, senior advertising leader Rohit Ohri launches his own culture consultancy – Ohriginal
Neeta Nair May 20, 2025 8:13 AM