Date-wise News

ixigo and Sanjay Mishra celebrate start of train journeys in ‘Naye Safar Ki Shuruaat’

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The 2-minute campaign has been conceptualised and produced in-house

exchange4media Staff May 30, 2020 6:00 PM

Patrika Group’s Keynote Salon sees industry leaders answer queries on social media

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Personalities answered questions raised by common people on Patrika’s Facebook pages

exchange4media Staff May 30, 2020 4:21 PM

Kalyan Jewellers launches #MuhuratAtHome campaign for lockdown weddings

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The brand campaign TVC is expected to launch in June and will run through the season

exchange4media Staff May 30, 2020 3:36 PM

Greeting people with salaam-namaste is stylish, say Salman Khan and Pepsi

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Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff May 30, 2020 10:16 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 30, 2020 10:06 AM

‘State of heightened awareness & behaviour related to survival and safety’

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Guest Column: Shaziya Khan, National Planning Director, Wunderman Thompson, dwells on the ‘justified’ little luxuries we can afford at this time

Shaziya Khan May 30, 2020 9:53 AM

Slice comes up with digital campaign - #SliceKiPeti

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The campaign focuses on collaborating with social media influencers like Bharti Singh, Sonam Bajwa and Kusha Kapila

exchange4media Staff May 30, 2020 9:51 AM

Papers need hike in cover price as well as monetisation of digital content: Probal Ghosal

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Ghosal, Director- Amar Ujala Limited, talks about the adoption of digital subscription model among Hindi and vernacular papers

Dipali Banka May 30, 2020 9:48 AM

e-Content Jam: ‘Ethical marketing to be key in post-COVID times’

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At the e4m e-Content Jam, a panel of industry experts discussed strategies to stay relevant, sensitive and true while creating content in these Covid times

exchange4media Staff May 30, 2020 9:22 AM

e-Content Jam: 'Give relevant and good content to audience, they will surely engage'

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Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries, talks about their initiative #CraftingMemories launched during the lockdown

exchange4media Staff May 30, 2020 9:13 AM

We got 100X value back with our investments in Ramayan & Mahabharat: R S Sodhi, Amul

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As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more

exchange4media Staff May 30, 2020 8:50 AM

e-Content Jam: Why influencers have become crucial for brands in lockdown

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In the virtual conference, industry leaders share how they have reached out to their consumers in these trying times

exchange4media Staff May 30, 2020 8:39 AM

ITC Hotels launch responsible dining experiences with Swiggy

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ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

exchange4media Staff May 30, 2020 2:00 AM

HUL contributes 29 ventilators to Govt hospitals in Maharashtra

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The ventilators are being delivered to the Thane Health Department for use in several hospitals across the state

exchange4media Staff May 30, 2020 12:00 AM