ixigo and Sanjay Mishra celebrate start of train journeys in ‘Naye Safar Ki Shuruaat’

The 2-minute campaign has been conceptualised and produced in-house

e4m by exchange4media Staff
Updated: May 30, 2020 6:00 PM

With Indian railways set to resume full scale operations post lockdown, travel app ixigo in association with actor Sanjay Mishra has launched a new campaign designed to inspire people to get ready to travel again.

The video campaign Naye Safar Ki Shuruaat showcases Mishra reminiscing about fun-filled train journeys in the pre-COVID world and inspires Indians to look forward to a brighter future as we get ready to travel again.

A recent survey by ixigo with over 5,000 respondents revealed that 57% of respondents are willing to travel immediately after the lockdown and 77% will prefer travelling via train over other modes of transport. However, as travel normalises, for the majority of the travellers, safety and hygiene measures have become a top priority for all while planning a trip.

Conceptualised and produced in-house, the 2-minute video underlines themes of positivity and encourages safe and guarded travel as society returns to normal life. The nostalgic video promotes the message of solidarity and emphasises the importance to all train travellers to adhere to proper guidelines of domestic travel.

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