Deirdre McGlashan of MediaCom discusses digital marketing at Techमंच 2018

The Global Chief Digital Officer, MediaCom addresses a session on Digital Marketing Trifecta: Data, Intuition & Effectiveness

e4m by exchange4media Staff
Updated: May 31, 2018 8:58 AM

Being a successful marketer means staying ahead of the curve. To keep pace with the hottest trends, you need to learn from the brightest minds in the industry. exchange4media Group’s Techमंच is an exclusive event for marketing professionals to grow their network and stay on top of the latest developments in digital media, technology and marketing. It is a platform that brings together advertising, marketing and media fraternity of the country to discuss digital. With a slew of top ranking global influencers, panels of luminaries and knowledge workshops by experts, Techमंच promises to give you an unmatched perspective into the world of digital marketing.

The conference will be followed by Indian Digital Marketing Conference & Awards 2018 (IDMA) that celebrates and encourages talents from the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere.

This year at Techमंच, Deirdre McGlashan, Global Chief Digital Officer, Mediacom will share her thoughts on the Digital Marketing Trifecta: Data, Intuition & Effectiveness.

Having started during the heady boom days of late 90’s San Francisco, McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media to technical development and everything in between. As Global Chief Digital Officer for MediaCom, her role is to ensure the full power of technology and interactivity is utilised to drive business growth for clients’ brands, from thinking about the entire marketing system when developing communications solutions, to harnessing and using different types of data for identifying opportunities, solutions and execution, through to delivering specialist excellence in activation. Having this understanding of the holistic digital picture and experience with how things are built from the very beginning has given her a strong base to help clients make the most of their Content + Connections.

Prior to this role, she was Head of Digital, Global Clients for Aegis Media for three years and before that the CEO of wwwins Isobar Greater China (an Aegis Media company), a team of 220 digital specialists across strategy, creative, technology and media across Greater China. In the independent agency space, McGlashan was a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency in London that fuses both analog and digital communications channels.

After an in-depth discussion at the conference, the event will further move on to recognise and celebrate the best in the industry through the Indian Digital Marketing Awards (IDMA). exchange4media formulated IDMA in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere.

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