Goafest 2018: Siddharth Malhotra praises impactful advertisements

Malhotra spoke about his journey into the Bollywood industry and his favourite advertisements, endorsements and more

e4m by exchange4media Staff
Updated: Apr 9, 2018 4:04 PM

Bollywood actor, Siddharth Malhotra kept audiences glued at the second day of Goafest as he shared a compelling story on his journey from being an assistant director to the Bollywood sensation he is today. In addition to that he also spoke about his favourite advertisements, zeroing on which brands to endorse and more.

Malhotra essayed the importance of content that audiences can connect with and reminisced his favourite ads which comprised of Amul and Bajaj. He was all praises for impactful advertisements and said, “I find it so challenging to say something in 30 seconds.”

When quizzed on how he chooses brands to endorse, he said, “I think it’s the other way round as brands come and choose a particular personality. If I already know a brand, it helps at times. Such that, if I own a bike and aspire to do an ad on it. I have also gone that route where I tell my team that I love bikes and wish I could do an ad for it,” shared the young actor who opened up on his recent campaign for the brand Pepe Jeans and becoming the first Indian face for the brand.

Speaking about why Siddharth Malhotra as a brand is the right choice for the products he endorses, he attributed it to his upbringing. “I grew up in a middle class family, we were rich in culture, not in cash. I’ve not had pocket money to take my friends out. I think that makes me relatable,” shared Malhotra and acknowledged that advertising as an agent of social change tends to work out if done in an interesting and not preachy way.

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