Hockeycurve comes up with packages for digital coverage of Counting Day

Hockeycurve has signed up ZEE5 and is in talks with other OTT and news platforms 

e4m by exchange4media Staff
Updated: May 21, 2019 12:54 AM  | 2 min read

Hockeycurve, a leading marketing technology startup, has launched Dynamic Creative (DCO) Packages for digital news publishers to capitalise the Election D-day.

Ideal for news sites, apps and OTT platforms with Live news channels, this Dynamic Creative Solution will help in reaching out to consumers who will be on the lookout for comprehensive election coverage.

Hockeycurve will provide dynamic creatives with real-time election results from 100+ cities, 500+ constituencies in 10+ regional languages. These ready to use templates will be integrated with advertiser programmatic stack to create a differentiated marketing campaign for the big day.

Hockeycurve has signed up ZEE5 and is in conversation with several other OTT and news platforms for this offering.   

Hockeycurve, Founder & CEO, Aditya Jagtap said, “Election results, be it for state assemblies or local body elections, have always been critical for a politically inclined nation like ours. And here we are talking about the Lok Sabha. DCO is the ideal way for digital news brands to acquire quality new users, activate old users, improve platform concurrency and increase app downloads.” 

Hockeycurve has launched that uses AI to pick up exciting moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real time. 

Hotstar and ESPN are among top platforms that had used to optimise their campaigns in the recently concluded IPL season.      

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