ZEE5 forays into kids content, launches ZEE5 Kids on AVOD
ZEE5 Kids will have over 4000 hours of content for kids across 9 languages
ZEE5 has launched ZEE5 Kids, a children's OTT service comprising a repertoire of 4000+ hours of entertainment content. The OTT platform encompasses various genres, languages, formats and age-group based curations for kids and its free for all users.
With a content line-up tailor-made to cater to kids across ages, genres and languages, ZEE5 Kids will also be launching exciting exclusive digitals like Gadget Guru, Guddu and Bapu which will be released over upcoming timelines. ZEE5 Kids offer a library spread across multiple languages - Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam and Bhojpuri.
Commenting on the launch, Aparna Acharekar, Programming Head, ZEE5 India said, “We are very excited to share our new offering, ZEE5 KIDS, a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a FUN learning way by providing bespoke content ranging from shows, movies, reality & DIY show to nursery rhymes in 9 languages and across genres. The framework has been securely curated keeping in perspective the use of devices and exposure to unlimited information that kids have these days with digital platforms. We are certain that through ZEE5 KIDS we will be able to inculcate the habit of #NonStopBachFUN amongst audiences across demographics.”
ZEE5 Kids’ content is a mix of acquired and exclusives by onboarding the leading production house like Lionsgate and Cosmos Maya.
ZEE5 has ensured that the interface of ZEE5 Kids product is safe, secure and a private environment that parents can trust. In addition, the platform is kid-friendly in terms of being easy to use and its simple navigation.
As a part of community building initiative, ZEE5 Kids will be educating mothers on the diverse content line-up, safety measures and smart features through initiatives like blogs, stories, fun challenges, tutorials, etc. Additionally, the platform & its social handles will also host Live chats with mental health experts, nutritionists, coaches, etc.to share tips and advice with Parents on the overall well-being of their Kids.
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