ZEE5 enters into strategic partnership with SITI Broadband

The partnership will enable SITI Broadband subscribers to avail ZEE5 content as a value-added service

e4m by exchange4media Staff
Updated: Sep 11, 2019 5:20 PM

  ZEE5 has joined hands with SITI Broadband to increase the reach of its premium content. This partnership will offer SITI Broadband subscribers to avail ZEE5 content as a value-added service.

The move is in continuation of a series of similar alliances and partnerships across the sectors such as telecom service providers, payment apps and connected devices to create a solid ecosystem for a sustainable growth for ZEE5.

With this association, Siti Broadband customers those who are using above 100 Mbps tariff plan, will enjoy complimentary ZEE5 1-monthly premium subscription pack as a value- added service.

In addition, existing Siti Broadband customers those who are in other tariff plans will receive discounted rates on purchase of any premium subscription pack of ZEE5.

Manpreet Bumrah, Business Development and Commercial Head, ZEE5 India, said, “We are delighted to partner with SITI Broadband. The coming together of two home grown platforms will expand immense growth opportunities and grow the binge-watching culture across the country. It will pave the way for a strong and sustained growth trajectory for ZEE5 as well as Siti.”

Anil Malhotra, CEO, SITI, said “The alliance plays to both partner’s individual strength in which the consumer gets the maximum advantage. It will give both of us an opportunity to scale up our business ambitions, creating value for all our stakeholders with a focussed and strategic approach. It also gives Zee5 access to SITI Broadband households.”

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