YouTube to fund Asianetnews.com’s innovation in news video production

The funding will facilitate Asianetnews.com to bring in an AI driven technology which will be instrumental in increasing the volume of video content production across all vernacular languages

Asianet

Asianetnews.com has received funding from YouTube to experiment with digital news and innovate on latest news video formats and production.

The financial support received from YouTube will facilitate Asianetnews.com to bring in an AI driven technology which will be instrumental in increasing the volume of video content production across all vernacular languages with new formats of videos. As a news platform that has constantly been working to stay ahead of technology, Asianetnews.com aims to provide an enhanced and immersive user experience and improve language interoperability at the video front.

Abhinav Khare, CEO, Asianet News Digital said, “Asianetnews.com is at the helm of changing the way news is consumed digitally. We are an aggressive platform that has shown noteworthy dominance with regards to traffic and revenue in the last 6 months across 6 languages i.e. English, Hindi, Malayalam, Tamil, Kannada and Telugu. At this juncture, we believe that this funding from YouTube will boost our platforms’ effort to bring about a major change in the digital user experience in terms of news and video content consumption cross India, especially in the southern region. We thank Google for believing in our capabilities and potential.”

 Amit Gupta, Managing Director, Asianet News Media and Entertainment Pvt Ltd said, “We are extremely grateful to YouTube and the Google News Initiative (GNI) for believing in our vision to revolutionize the manner in which news video content is consumed across platforms in today’s competitive world.”

Asianet News is the flagship property of Asianet News Network - the Malayalam Broadcast News Channel for over two decades. Asianet News’s digital property www.asianetnews.com is the vernacular digital content platform from the southern part of India across all south Indian languages namely, Malayalam, Kannada, Telugu, Tamil, along with English.

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