ValueFirst wins the social media mandate for Madhya Pradesh Govt

ValueFirst will be responsible for managing Madhya Pradesh Govt's social media presence and raising awareness on the State Govt's initiatives

by exchange4media Staff
Published - Aug 29, 2014 8:02 AM Updated: Aug 29, 2014 8:02 AM
ValueFirst wins the social media mandate for Madhya Pradesh Govt

ValueFirst Digital Media has recently acquired the social media mandate for Madhya Pradesh Madhyam, which is a PR body for the Government of Madhya Pradesh.

As per the contract, the ValueFirst will be responsible for managing the social media presence on behalf of the Madhya Pradesh Government. ValueFirst will handle their social media properties on Facebook, Twitter, YouTube, etc., and help raise awareness of the state government’s initiatives. 

“It was indeed a tough account to win, especially with such fierce competition,” says Saumendra Mohanty, Sr. Vice President - Government Business, who represented ValueFirst in a multi-agency pitch and successfully acquired the tender. According to Mohanty, this kind of Government initiative is indicative of the changing digital landscape in India and augurs well for the Citizen of India.

Commenting on this development, Vish Bajaj, CEO, ValueFirst, says, “We welcome this opportunity from the Madhya Pradesh Government and are keen to become an integral part of the state and central government initiatives on transforming our nation into a ‘Digital India.’


Aroon Kumar, Vice President - Marketing & Social Media, says, “We have invested into building the best social media talent and tools in the country which will allow us to service Madhya Pradesh Government as well as other similar Government projects. We are focusing on creating teams which understand government agendas and their connect with the citizen of India.”

With social media rapidly growing and becoming a preferred medium for marketers, ValueFirst has several social media offerings that a company can adopt for effectively utilizing the digital medium.

Started in 2003, ValueFirst offers targeted marketing services through its digital platforms & properties to over 2,500 customers. It uses both the Internet and mobile to engage with consumers through multiple communication channels like SMS, voice, e-mail, WAP, mobile video and social media.

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