Times OOH puts up ‘Ultra High-Definition’ digital screens at Mumbai international airport

The 88-inch displays have been strategically placed towards the exit gates and are now available for brands

e4m by exchange4media Staff
Published: Aug 6, 2019 1:06 PM  | 2 min read
Times OOH

Times OOH has added an array of 10 Ultra High-Definition digital screens at the Arrival passage of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.

These ultra-stretch, 88-inch displays are strategically placed towards the exit gates to ensure they never fail to catch a passenger's attention. Given that Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 million passengers in the last financial year, these new installations would enable advertisers to host impactful dynamic ads to drive higher recall for their products & services.

Dhanraj Israni, Product Head – Airports, Times OOH said: “The Mumbai Airport is not only one of the world’s busiest airports, it is also the gateway to the country’s financial capital, hosting some of the most affluent consumer classes an advertiser can aspire for. Our new Ultra High-Definition digital screens have been placed considering the orientation of the space and passenger movement to help our advertisers capitalise on the opportunity to capture the attention of the millions of arriving travellers while adding aesthetic value to the arrival area.”

“Our media plan stems from product and consumer research, as well as market feedback, which is done periodically. This ensures that our media plan stays relevant in the current business context,” he added.

The 10 screen Digital Array network is now available for brands to sell a compelling story to travellers.

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