Tata Racing ties up with c2w to tap youth

Tata Group targets youth through its motor sports brand Tata Racing. A tie-up with contests2win has been worked for the second time. The whole idea of these events is to give the brand Tata a contemporary look to woo the target group.

e4m by exchange4media Staff
Published: Aug 7, 2004 8:25 AM  | 1 min read
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Tata Racing ties up with c2w to tap youth
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Published On: Aug 7, 2004 8:25 AM 
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