Sakal Media, Amazon enter exclusive partnership this festive season
This is the first time in Sakal’s 87-year-old history that regional Diwali editions will be launched exclusively through Amazon
Sakal Media Group (SMG) has signed an exclusive agreement with the e-commerce giant Amazon.in, which will help the group expand their readership base throughout the world. Subscription-based purchases can be made exclusively through Amazon.in and also Sakal Publication website (sakalpublications.com).
“Digital media is a large driver of change. And through this festival period, we are exploring how the emerging potential of e-commerce can be utilised to expand the reach of Diwali Ank, which has been traditionally limited to our readers that we can reach through traditional channels. Through this exclusive deal with a giant like Amazon, we will be able to reach out to Marathi readers across India and the world. The idea is also about disseminating good people stories and this opens scope to look at podcasts and other digital formats which we would like to explore,” said Pradeep Dwivedi, CEO of Sakal Media Group.
Emphasising from the reach point of the view for advertisers, Dwivedi added, “The advertisers and the media buying agencies recognise the kind of evolved relationship we have with our readers in Maharashtra and beyond. This partnership on our offerings further widens our reach and opens up doors to promote products and brands in wider geographies.”
The regional languages press in India has an age-old tradition of publishing special issues during the festive season. Leading Marathi publishers have brought out Diwali Ank for over a century and Sakal has been an important leader of this tradition. Sakal Publications publishes a total of 19 Diwali Issues across Maharashtra, which include six major offerings:
Shabdadeep: This a leading thought-product in Diwali Ank. The 2018 edition explores the theme, ‘Idea of India’ and includes travel stories and experiences. The festive issue will feature memories of eminent personalities from the background of art, culture, and literature. Stories and poems are also an additional attraction in this.
Saptahik Sakal: Running successfully for over three-and-half decades, this year’s theme explores travel to learn, and it includes experiences of people from various age groups.
Agrowon: It’s an extended part of Agrowon, the world’s first agricultural daily. The Diwali edition will celebrate stories of farmers, who have successfully established farm practices to overcome issues of farm labourers.
Tanishka: This is a magazine targeted towards women and has been successful for the past 12 years. The Diwali theme explores women and her purse. Women from various parts of Maharashtra and across professional spectrum will be featured through stories. There will also be success stories of farm widows, Kashmiri half widows, etc. TV and film personality, Ekta Kapoor will be interviewed for the 2018 special issue.
Premier: Apart from the inside news and the popular views from the glitzy world of the Indian film industry, the editorial feature for the Diwali ank is 100 years of the censor board. There’s also a special story on the making of the award-winning 1982 movie, Gandhi, to commemorate Mahatma Gandhi’s 150th birth anniversary.
Sarkarnama: This is a new addition to Sakal’s Diwali Ank. Sakarnama is the most popular Marathi political web portal and its first ever print version is in the form of Diwali Ank. The key attraction is a survey analysing voters for 2019. There is also a special feature on tomorrow’s influential young leaders. The magazine touches upon political news and experiences of the popular leaders.
The products are available on the following links:
Saptahik Sakal: https://goo.gl/sejchP
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