Publicis Sapient launches new focus area in India

The new focus area will address the growing demand for partners that can deliver strategic value and innovation-led growth

by e4m Staff
Published: Jun 10, 2025 12:24 PM | 2 min read

Publicis Sapient, a digital business transformation company, announced the launch of a new focus area in India aimed at enabling enterprises across the globe to build, scale, and transform their Global Capability Centers (GCCs).

“This move comes at a pivotal time as India continues to cement its position as the global capital for GCCs, hosting over 1,700 centers and contributing more than 1% of the country's GDP. With projections estimating the number of Indian GCCs to double by 2030, the new focus area will address the growing demand for partners that can deliver strategic value and innovation-led growth,” stated a press releae.

“As the role of Global Capability Centers rapidly evolves from operational support to strategic value creation, organizations need a partner that combines deep digital expertise with a transformative mindset,” said Publicis Sapient CEO Nigel Vaz. ”With our new focus area in India, we’re helping enterprises unlock the full potential of their GCCs — accelerating innovation, enhancing agility and delivering measurable business value and impact. India’s scale, talent, and digital ambition make it the ideal launchpad for this evolution, and Publicis Sapient is proud to help lead the way.”

“Our clients increasingly view GCCs not just as cost centers, but as engines of transformation,” said Sanjay Menon, Executive Vice President and Managing Director, Publicis Sapient India. “Our new focus area reflects our commitment to reimagining the GCC opportunity, helping businesses tap into India’s deep talent pool and innovation ecosystem in a scalable, compliant, and future-focused way.”